In a previous post I commented on research which seemed to suggest that consumers weren’t always acting honestly when they provided personal data to companies. Well, there’s news today of the other side of that general coin. When Google started it had a very neat proposition and a very clear position. A very clean, simple interface which presented the results of your search quickly and without obt... »
The issue of privacy, or more generally and accurately the issue of who owns what data, and the rights and obligations associated with the use of that data have clearly shot up the public agenda. A term that a few years ago would have been associated with what you could and couldn’t do or say in your own home is now the topic of daily discussion in the context of Google, Facebook, the NSA and GCHQ... »
The opening line of Charles Dicken’s “A Tale of Two Cities” neatly captures the tenor of the current turmoil in the world of personal data. Or, as the Chinese curse says: “may you live in interesting times”… and we certainly live in interesting times. Hardly a day passes without, on the one hand, news of novel, imaginative and clever ways of using personal data, and on the other hand, tales of dat... »
In a previous post I argued that trust was a central and massively important part of what is involved in being human, and social, and living a good life. And I’m aware that that sounds terribly soft and earnest and, in these cynical times, hopelessly naïve. So I’ve been looking at what economists, often a pretty hard-nosed and unromantic lot, have to say about trust. It turns out that what they ha... »
Trust is a little word, but it deals with some very big issues, from what it means to be human to the wealth of nations. And it’s time that business took it seriously. Graham Greene, the English novelist and playwright, perhaps summed it up most concisely: “It is impossible to go through life without trust: to do so is to be imprisoned in the worst cell of all, oneself” From the moment we are born... »
Welcome to Handshake, a totally new way to build richer relationships between people and brands, through real time, negotiated rewards. We let our members take back control of their personal information. We put them in touch with brands they can trust and reward them for who they are and what they’re into. So brands like yours get to talk one-to-one to the right kind of people at the right time ... »
