reciprocity

Adam Tanner on the selling of personal data

Adam Tanner on the selling of personal data

An interesting article by Adam Tanner on the Forbes website in which he traces where one particular piece of junk mail came from. Tanner is a fellow at Harvard University’s Department of Government and is writing a book on the business of personal data. He’s looking for answers to questions such as who are the people and firms gathering such information? What details are they putting together, how... »

WANTED: Beta testers for brand new marketplace

WANTED: Beta testers for brand new marketplace

Handshake is now only a few months away from launching fully.  We want to build a body of beta testers that are representative of the world at large to help us go live with a product that will take the world by storm.  We want to prove that there is now a new, better way to build relationships between brands and consumers. Handshake was built on the principles of reciprocity and equity, recognisin... »

If you’re human, it all comes down to trust

If you’re human, it all comes down to trust

Trust is a little word, but it deals with some very big issues, from what it means to be human to the wealth of nations. And it’s time that business took it seriously. Graham Greene, the English novelist and playwright, perhaps summed it up most concisely: “It is impossible to go through life without trust: to do so is to be imprisoned in the worst cell of all, oneself” From the moment we are born... »