Personalised Pricing – Part 1
I’m writing this in two parts, here’s the first one. The second part will address some of the scarier things associated with personalised pricing, e.g. exploiting a person’s vulnerabilities to set prices and/or T’s & C’s. Let’s first consider the context. What’s in a Name? In Romeo and Juliet Shakespeare claims that “a rose by any other name would smell as sweet”... »
