The issue of privacy, or more generally and accurately the issue of who owns what data, and the rights and obligations associated with the use of that data have clearly shot up the public agenda. A term that a few years ago would have been associated with what you could and couldn’t do or say in your own home is now the topic of daily discussion in the context of Google, Facebook, the NSA and GCHQ... »
Three months ago Google was ordered by the French, and other European governments, to make changes to its revised Privacy Policy, which it introduced in March 2012. This allows Google to combine users’ information across multiple Google services. Many users and consumer and privacy groups protested, and a number of European governments ruled that the new policies and practices were illegal with re... »
Welcome to Handshake, a totally new way to build richer relationships between people and brands, through real time, negotiated rewards. We let our members take back control of their personal information. We put them in touch with brands they can trust and reward them for who they are and what they’re into. So brands like yours get to talk one-to-one to the right kind of people at the right time ... »
As we noted in our previous post about personalised pricing, at the moment it’s thought that businesses are only just beginning to experiment with individualised pricing based on analysis of their customers personal data. But at the moment no-one knows a great deal about what exactly is happening. In November 2012 the UK’s Office of Fair Trading issued a “call for information” asking businesses to... »
A recent article in the UK’s FT, Companies scramble for consumer data, June 12th 2013, shared some intriguing but puzzling insights into the market for personal information. Perhaps the strangest was a proposition which seemed to suggest a complete inversion of normal market economics. The reporter, Emily Steel, started her article by observing that: “Corporate competition to accumulate informat... »
