cookies

The art of negotiation for the new asset class

The art of negotiation for the new asset class

Personal data has considerable value and people are starting to recognise it.  That’s because wherever they go and whatever they do it seems that there are people asking them for that data. From multiple questions when we make even the simplest of requests, to the cookies that are loaded onto our browsers as we surf the net, to the repeated requests to provide feedback and complete surveys, every ... »

How to regain control of your personal data

How to regain control of your personal data

Stage the First: As we go about our daily lives we generate personal data: what we read, buy, people we talk with and things we do can be, and are tracked by companies whose basic business plans depend on their ability to stalk us. The first stage in regaining control of our personal data is to eliminate or at least to reduce as far as possible the data we produce (and give away) as we go about ou... »

Tracking vs stalking: when do you overstep the line?

Tracking vs stalking: when do you overstep the line?

Although it seems like it’s been around forever and life would be unimaginable without it, the Internet is young. From the first inkling of the idea (possibly in 1962, when  J.C.R. Licklider of MIT in August 1962 wrote a series of memos outlining a “Galactic Network”) and its commercial and general public “birth” about 20 years ago, its growth and impact since then has been massive. An... »