personalised pricing

Personalised Pricing – Part 2

Personalised Pricing – Part 2

Aspring Panda July 29, 2013

As we noted in our previous post about personalised pricing, at the moment it’s thought that businesses are only just beginning to experiment with individualised pricing based on analysis of their customers personal data. But at the moment no-one knows a great deal about what exactly is happening. In November 2012 the UK’s Office of Fair Trading issued a “call for information” asking businesses to... »

Personalised Pricing – Part 1

Personalised Pricing – Part 1

Aspring Panda July 18, 2013

I’m writing this in two parts, here’s the first one. The second part will address some of the scarier things associated with personalised pricing, e.g. exploiting a person’s vulnerabilities to set prices and/or T’s & C’s.  Let’s first consider the context. What’s in a Name? In Romeo and Juliet Shakespeare claims that “a rose by any other name would smell as sweet”... »