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Adam Tanner on the selling of personal data

Adam Tanner on the selling of personal data

An interesting article by Adam Tanner on the Forbes website in which he traces where one particular piece of junk mail came from. Tanner is a fellow at Harvard University’s Department of Government and is writing a book on the business of personal data. He’s looking for answers to questions such as who are the people and firms gathering such information? What details are they putting together, how... »

What is Handshake?

What is Handshake?

Welcome to Handshake, a totally new way to build richer relationships between people and brands, through real time, negotiated rewards.  We let our members take back control of their personal information.  We put them in touch with brands they can trust and reward them for who they are and what they’re into. So brands like yours get to talk one-to-one to the right kind of people at the right time ... »