The propositions that Handshake is built upon seem quite simple in principle (see Duncan White’s “What is Handshake” post? ): 1: information is valuable 2: there are people who have information, such as their personal data, and there are people who want that information, such as advertisers, analysts and businesses of all kinds 3: both people can benefit if they can work out a mutually acceptable ... »
Welcome to Handshake, a totally new way to build richer relationships between people and brands, through real time, negotiated rewards. We let our members take back control of their personal information. We put them in touch with brands they can trust and reward them for who they are and what they’re into. So brands like yours get to talk one-to-one to the right kind of people at the right time ... »
As we noted in our previous post about personalised pricing, at the moment it’s thought that businesses are only just beginning to experiment with individualised pricing based on analysis of their customers personal data. But at the moment no-one knows a great deal about what exactly is happening. In November 2012 the UK’s Office of Fair Trading issued a “call for information” asking businesses to... »
Stage the First: As we go about our daily lives we generate personal data: what we read, buy, people we talk with and things we do can be, and are tracked by companies whose basic business plans depend on their ability to stalk us. The first stage in regaining control of our personal data is to eliminate or at least to reduce as far as possible the data we produce (and give away) as we go about ou... »
